Digital strategy
Roadmaps, team leadership and digital ecosystems aligned with organizational goals.
Cristian Leyton · Master’s in Digital Transformation & Business Development
Digital Transformation Specialist
Digital transformation and business development for measurable impact.
13+Years creating
digital impact
digital impact
Professional profile
Digital transformation and business development, connected.
As a digital transformation specialist, I help organizations evolve through data, creativity and technology, turning fragmented ideas into purposeful business experiences.
My master’s training in Digital Transformation and Business Development supports a background spanning web development, strategic communication and marketing. I connect teams, technology and narrative around clear, measurable outcomes.
Web & technology
WordPress, Elementor, e-commerce, automation and infrastructure designed for long-term use.
Communication
Positioning, campaigns, storytelling and data-informed marketing.
Selected work
Ideas brought to life with clarity and purpose.
View all projects →03 / Portfolio
01Editorial · Content Platform
Mascotas Magazine
A colorful, responsive editorial experience for articles, pet-care content and digital magazine editions.
02Finance · Multilingual
Altamira Trade AG
A precise multilingual implementation for an international commodities, trading and finance company.
03Creative Agency · Immersive Web
Agencia Franca
An immersive agency portfolio designed around a whale-inspired identity and international communications work.
04E-Commerce Platform & Spiritual Portal
Ilummina.world
A customized WooCommerce portal and digital ecosystem engineered on WordPress and Elementor Pro for a spiritual growth brand, combining physical literature sales with integrated session booking systems.
05Real Estate Landing Page & Lead Generation Campaign
Edificio del Sol
A high-converting real estate landing page and digital marketing ecosystem built on WordPress and Elementor Pro for a residential pre-sale development in Sucre, Bolivia, designed to drive lead acquisition for the client through paid ad campaigns and structured architectural presentation.
06Legal Services & International Trademark Filing Platform
The Trademark Desk
A streamlined, attorney-guided legal filing platform engineered on WordPress and WooCommerce for international trademark registration across Australia, New Zealand, the United Kingdom, and Singapore.
Professional journey
Experience connecting leadership and execution.
Marketing DirectorEmpresa Boliviana de Alimentos · Bolivia
Led marketing, communications and institutional brand management, assigning responsibilities and supervising teams and projects aligned with commercial objectives. Negotiated with suppliers and coordinated contracts, logistics, materials, trade fairs and events with public authorities and productive sectors.
Head of Open MarketEmpresa boliviana de Alimentos · Bolivia
Planned the national commercial strategy, managed the budget and supervised revenue, market coverage and margin targets across traditional and modern channels. Reorganized sales team responsibilities to improve coordination, accountability and operational efficiency.
Communication, Web & Marketing ManagerTutator International Foundation · Switzerland
Led the organization’s digital transformation, web ecosystem, communications and data-driven campaigns across multidisciplinary teams.
Communication, Web & Marketing ManagerMinistry of Defense · Bolivia
Directed real-time digital communication during the Chiquitanía wildfires, coordinating verified public information during a national emergency.
Digital Marketing SpecialistLeyton Creative Agency · Bolivia
Created campaigns, custom WordPress platforms, e-commerce solutions and high-performance hosting environments for international clients.
Webmaster / Web ConsultantUniversity of Buenos Aires · Argentina
Optimized and migrated the Embedded Systems Congress platform while ensuring continuity across annual editions.
Education
Design, communication and business transformation.
Master’s in Digital Transformation and Business Development
University of Barcelona · Spain
Advanced study in technological innovation, organizational change, leadership and digital solutions for sustainable business development.
Bachelor’s in Design and Communication Business
University of Palermo · Argentina
Strategic education connecting communication, branding, design management and the direction of creative and digital projects.
Tertiary Degree in Web Communication
University of Palermo · Argentina
Specialized training in digital platforms, web communication, content systems and user-centered online experiences.
Certifications
IELTS B2 English Certification
IELTS
English working proficiency supported by IELTS B2 certification.
Technical leadership
Reliable infrastructure and intelligent systems built for business.
Server Infrastructure & Operations
I configure, secure and manage web servers, VPS environments, hosting platforms and deployment workflows. My focus is on performance, availability, backups and scalable infrastructure that keeps digital operations stable.
AI-Assisted Development & Business Agents
I use AI coding agents to accelerate development, testing and technical documentation, and I design specialized agents for customer service, lead qualification and internal business support—connecting automation with real operational needs.
Server administrationVPS configurationHosting infrastructurePerformance & securityAI coding agentsBusiness AI agentsCustomer service automationWorkflow automationDigital transformationWordPressElementorJetEngineUX/UIWeb developmentMarketing strategyGoogle AdsMeta AdsWooCommerceTeam leadershipBrand communication
Available for selected opportunities
Do you have a digital challenge in mind?
Let’s turn it into a clear, useful and impactful experience.
[email protected] ↗