United Family & The Virtuals™

Project overview

United Family required a visual identity and advertising strategy for its educational technology and media division centered around The Virtuals™. The client needed a vibrant, family-friendly visual system connecting children and parents through character-driven educational tools. The scope included logo proposals, digital banners, social media graphics, and structured web layouts communicating courage, love, and kindness.

Approach

The creative strategy focused on a friendly, engaging aesthetic for young learners and parents. Bright primary colors, rounded typography, and vector character illustrations were paired with structural grids to preserve readability across print and digital media.

Custom banners and interactive content tiles highlighted The Virtuals™, Fun Reading, Inspire with Cool Tech, and Ties That Bind.

Contribution

Logo Design & Identity Proposals: Created logo concepts for The Virtuals™ balancing character-driven elements with United Family’s corporate branding.

Advertising & Marketing Collateral: Designed promotional banners, social media ad concepts, and digital graphics for children’s educational technology.

Visual Asset Creation: Produced vector graphics, color palettes, and typography guidelines tailored to family and children’s media.

Web UI & Layout Design: Designed front-end visual structures and promotional banners for the portal, maintaining coherence across desktop and mobile.

Client platform context

The educational technology brand identity design collaboration connected character branding, web layouts, and advertising collateral. The original platform is offline; these images document the completed client project.