Edificio del Sol

Project overview

Edificio del Sol required an integrated digital marketing platform to promote the pre-sale phase of a luxury residential building located in the Condominio Bancario area of Sucre, Bolivia. The project focused on driving qualified buyer leads for the client across two primary property typologies: 3-bedroom horizontal units (180 m²) and 3-bedroom duplex configurations. The solution required unifying architectural visualization—floor plans, 3D renders, social areas, and building amenities such as an on-site gym—with a direct conversion funnel supported by targeted ad campaigns.

Approach

The design architecture prioritized a high-impact visual framework with full-screen architectural renders to convey luxury and investment security. The information architecture was structured as an interactive presentation, breaking down technical specifications, 180 m² floor plans, common amenities, and neighborhood positioning.

To support international buyer interest, the platform included a multi-language selection interface (English, French, German) alongside a direct contact bar. The conversion architecture was aligned with Meta Ads and Google Ads, directing traffic to landing sections with prominent inquiry triggers and direct messaging links.

Contribution

UI/UX Design & Architectural Layouts: Designed interactive Elementor Pro layouts for top-down floor plans with measurements, 3D interior renders, and amenity highlights.

Conversion & Lead Capture System: Implemented prominent calls-to-action, pre-sale pricing alerts, and direct communication channels for the client’s sales agents.

Paid Ads Strategy & Campaign Setup: Formulated and deployed Meta Ads / Google Ads campaigns targeting investors and homebuyers and directing acquisition traffic to specific landing sections.

Technical & SEO Implementation: Configured speed optimizations, mobile responsiveness, and local SEO targeting high-intent real estate search terms.

Client platform context

The pre sale apartments Sucre Bolivia campaign supported the client’s completed commercialization phase. This case study documents the landing page, architectural presentation, and lead generation system—not a currently available property offer.