Carry Clean

Project overview

Carry Clean is a Canadian eco-conscious brand specializing in natural oral care products, including biodegradable bamboo toothbrushes and fluoride-free toothpaste. The client needed a digital platform to establish an elegant, minimalist online presence aligned with their zero-waste philosophy. The site was engineered as a brand showcase that educates consumers on the client’s products while funneling purchasing traffic directly to their external sales channels on Amazon.

Approach

The design strategy focused on highlighting the client’s eco-friendly brand identity through organic color palettes, clean layouts, and generous whitespace. The UI was structured to emphasize key product attributes—Moso bamboo handles, BPA-free bristles, and recyclable packaging—using high-resolution photography and technical specifications.

To match the client’s fulfillment model, WooCommerce was configured to handle external/affiliate product types, replacing the standard checkout process with direct calls-to-action (Purchase on Amazon). This preserved brand equity on the client’s proprietary site while leveraging Amazon’s logistics infrastructure for conversions.

Contribution

UI/UX Design & Layout Systems: Created custom page layouts using Elementor Pro, balancing visual minimalism with responsive design across mobile and desktop breakpoints.

WooCommerce External Product Integration: Configured WooCommerce product catalog logic to support external marketplace links, seamlessly directing traffic to the client’s Amazon product listings.

Content & Narrative Structuring: Designed dedicated pages (Our Story, Our Mission, and Blog) to communicate the client’s mission and sustainability values.

Technical Performance: Optimized image loading, SVG rendering for brand assets, and clean DOM structures to support fast loading across devices.

Client platform context

The eco friendly bamboo toothbrush Canada positioning informed the product storytelling and catalog architecture. This portfolio entry documents the design and implementation delivered to Carry Clean.