{"id":207,"date":"2026-09-03T18:40:13","date_gmt":"2026-09-03T18:40:13","guid":{"rendered":"https:\/\/le8ton.com\/work\/educational-tech-brand-identity-design-2\/"},"modified":"2026-09-16T21:53:26","modified_gmt":"2026-09-16T21:53:26","slug":"educational-tech-brand-identity-design","status":"publish","type":"project","link":"https:\/\/le8ton.com\/es\/work\/educational-tech-brand-identity-design\/","title":{"rendered":"United Family &amp; The Virtuals\u2122"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Resumen del proyecto<\/h2><p class=\"wp-block-paragraph\">United Family necesitaba una identidad visual y una estrategia publicitaria para The Virtuals\u2122, su iniciativa de tecnolog\u00eda educativa y medios. El proyecto buscaba conectar con ni\u00f1os y familias mediante personajes, propuestas de logotipo, banners, piezas para redes y dise\u00f1os web que comunicaran valent\u00eda, amor y amabilidad.<\/p><h2 class=\"wp-block-heading\">Enfoque<\/h2><p class=\"wp-block-paragraph\">La direcci\u00f3n creativa utiliza colores primarios vivos, tipograf\u00eda redondeada, ilustraciones vectoriales y cuadr\u00edculas que mantienen la legibilidad en medios impresos y digitales.<\/p><p class=\"wp-block-paragraph\">Los banners y m\u00f3dulos de contenido presentan The Virtuals\u2122, Fun Reading, Inspire with Cool Tech y Ties That Bind.<\/p><h2 class=\"wp-block-heading\">Contribuci\u00f3n<\/h2><p class=\"wp-block-paragraph\">Propuse conceptos de logotipo, dise\u00f1\u00e9 anuncios y recursos gr\u00e1ficos, y defin\u00ed paletas, ilustraciones y pautas tipogr\u00e1ficas. Tambi\u00e9n dise\u00f1\u00e9 estructuras web adaptables para integrar las piezas promocionales.<\/p><h2 class=\"wp-block-heading\">Contexto del cliente<\/h2><p class=\"wp-block-paragraph\">La plataforma original ya no est\u00e1 en l\u00ednea. Las im\u00e1genes de este caso documentan el proyecto entregado al cliente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una colaboraci\u00f3n de identidad visual, dise\u00f1o web y publicidad digital para United Family y su iniciativa educativa The Virtuals\u2122.<\/p>\n","protected":false},"featured_media":172,"menu_order":0,"template":"","meta":{"cris_period":"","cris_organization":"","cris_location":"","cris_url":"","cris_role":"Brand Identity Designer & Digital Strategist (Client Services)","cris_result":"","cris_label":"Brand Identity & Educational Media Platform","cris_preview":"","cris_status":"Inactive (Offline since 2022)","cris_deliverable":"End-to-end creative collaboration for the client: Logo design proposals for The Virtuals\u2122, promotional advertising banners, visual brand strategy, vector asset generation, and web concept UI layouts.","cris_stack":"Adobe Creative Suite (Illustrator, Photoshop), WordPress, Custom CSS, Graphic Design Frameworks, Vector Asset Engine.","cris_gallery_items":["id:174"]},"project_type":[],"technology":[58,59,57,56,9],"class_list":["post-207","project","type-project","status-publish","has-post-thumbnail","hentry","technology-advertising-design","technology-branding-strategy","technology-logo-design","technology-visual-identity","technology-web-design"],"_links":{"self":[{"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/project\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/project_type?post=207"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/le8ton.com\/es\/wp-json\/wp\/v2\/technology?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}